Tjindu Foundation

The client

The Tjindu Foundation was started by AFL Diversity Programs Manager Paul Vandenbergh and Commissioner for Aboriginal Children and Young People April Lawrie to provide meaningful cultural and educational support for Aboriginal children across South Australia.

It also operates the nation’s premier Aboriginal Australian Football Academy program.

Tjindu Foundation team

Founding directors Paul Vandenbergh and April Lawrie (centre left and right) with Tjindu program participants. Greycell provided PR, marketing and website services for the foundation’s launch

The work


Greycell produced a high-quality, responsive website for the Tjindu Foundation’s launch at AFL Max. 

The design promotes key visuals showcasing Tjindu’s work in football and educational development programs, and opportunities to generate revenue through corporate cultural awareness programs.

Launch content

Having worked in producing high-quality digital content for over a decade, Greycell prepared key written materials for the Tjindu Foundation’s launch, including introductory press releases, press kits, cultural explainers and partnership announcements, all viewable on the website’s news and updates page.

PR and publicity

As part of the launch, Greycell worked to generate media awareness via South Australia’s leading daily news publishers at The Adelaide Advertiser and InDaily.

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