The UTS Australian Football Club (UTSAFC) is one of New South Wales’ leading Australian Football clubs playing in the AFL Sydney competition.
It is the largest community sports club in Sydney’s eastern beaches suburbs with eight men’s and women’s AFL teams playing in Bondi and surrounds.
Greycell overhauled the UTSAFC website from a generic self-built Wix site to a high-quality, responsive website for the club to promote its football program, elite athlete program and incentivise recruitment and membership product sales.
The design elevates the club’s visual identity and promotes its inclusive values and high-performance ethos.
Greycell was briefed to provide a suitable e-commerce and digital marketing solution to sell membership products, merchandise and event tickets.
The webstore functionality developed by Greycell ensures the UTSAFC retains all profit from product sales without paying fees to a third-party sales provider, while also ensuring all customers are retained within the club’s website ecosystem.